Hello. Thank you for writing to us at healthcaremagic The cream that you used contains a topical retinoid. You have developed irritant dermatitis Or more specifically Retinoid dermatitis . Topical retinoids have inherent irritation potential. They should be used just once daily at night and that too, only for 2 hours or every alternate day initially, till skin gets used to it. Thereafter, one may use it once daily overnight. Therefore redness and peeling is because you have used it twice daily for a week. I suggest you to use a gentle cleanser for face wash. Avoid soaps. You may use a moderately potent topical steroid e.g fluticasone propionate 0.05% cream, twice daily. It is a prescription product and therefore I suggest you to talk with your doctor. This should make it fine over the next 3-5 days. Steroids are antiinflammatory and would help resolve redness and flaking. I also suggest you to use a sunscreen during daytime, till the time your skin recovers back to normal because topical retinoids would have made your skin sensitive to sun. Regards