Hi. This sounds like a bad infection of the outer ear canal. Here is how you can evaluate what you have and what you should do next. 1. The bloody discharge with pus is not a good sign and an indication to see an ENT specialist as it is. If the pus is sticky in nature (stringy) then it suggests an ear drum perforation and middle ear disease. This warrants for an ENT evaluation at the earliest. 2. If the pus is not sticky then press the small cartilaginous flap called tragus that lies at the opening of the ear canal. If your pain worsens then it indicates an outer ear infection. This may require placement of ear wicks soaked in antibiotic ointment to help resolve the swelling and congestion. You may also need a course of oral antibiotics. I would suggest you show this to an ENT specialist before it gets worse. It doesnt look like a simple infection that you can manage on your own. Hope this improves soon.