I Started Having Normal Hemrroid Discomfort 3-4 Days Ago, Now

I started having normal hemrroid discomfort 3-4 days ago, now last 2 days have been miserable! It itches terribly on the inside of anus and then the distal part of annus extending into crack area has bright red almost like lesions and cracks!!! These are the MOST painful!! NOTHING OTC has helped! I've been miserable and don't feel like it's improving much at all. I have dental benzocaine I put on it just so I can sleep along with Aleve and Benadryl...I'm just concerned whether the cracks are related to the roids or if that's a seperate issue. I've never had this much pain in the past. I'm age 60 slightly overweight but drink plenty of water but I do get constipated frequently.