Yeah, see, this is the problem with addiction treatment these days---the therapist, patients, textbooks do not recognize the difference between a positive and a negative system. in positive systems you add, in negative you take away. Addiction is compulsively going after "the good stuff". Therapists shouldn't have the same bad thought processes.
So, different people have different reasons for compulsive behaviors. It can be very mild in alcohol, but I doubt that is the case here. Both of my kids drank heavily in college a few times because, hey, college, alcohol. It didn't become a frequent occurrence.
So, someone can have this from a totally unrelated problem:
depression and/or
bipolar disorder. You treat the depression, the
drug abuse often goes away. It can be from escapism, it can be from liking a disrupted life, it can be from a learned response that doing something feels good, and having that associated with people, places, circumstances; it can be from the withdrawal from the drugs or alcohol feeling bad (in which case rehab is helpful; in the other instances it isn't). But in all of these cases it is identifying what cognitive pattern is messing up and working to damp it down (negative system; it isn't generally done or it isn't done well). 12 step programs are pretty good for a lot of these behavior patterns
There are drugs that modify some of the internal chemicals involved in alcohol addiction. They are of small benefit (25% improvement in success).