Hi, Itching in and around the ears can be caused by a variety of factors. Some possible causes of persistent itching include: * Skin conditions: Skin conditions like eczema, psoriasis, seborrheic dermatitis, and fungal infections can cause itching around the ears. * Allergies: Allergic reactions to various substances like pollen, dust, and certain foods can cause itching around the ears. * Irritation: Irritation from shampoos, hair products, and other chemicals can cause itching around the ears. * Ear infections: Infections in the ear canal or middle ear can cause itching as well as pain and discharge. * Earwax buildup: Earwax can build up and cause itching, discomfort, and even hearing loss. If the itching is persistent and causing discomfort, it is best to see a doctor or an ear, nose, and throat (ENT) specialist. The doctor may perform a physical exam of the ears, take a medical history, and may order tests like blood tests or skin tests to identify the underlying cause of the itching. Treatment will depend on the cause and may include topical or oral medications, ear drops, or lifestyle changes. In some cases, the doctor may recommend seeing a dermatologist or allergist for further evaluation and treatment. If you require a personalized response, kindly use the Ask A Doctor service and post a follow-up. Take care. Hope I have answered your question. Regards, Dr. Priyanka, General & Family Physician