my wife was laying in bed with a head cold. for no reason when she started to cough her nose started bleeding & then started to feel blood in her throat while swallowing. Instructions herein says to apply slight pressure to soft part of the nose for 10 minutes and ice to nose & cheeks. After 10 minutes if bleeding has not stopped, repeat procedure again which we have done. We are now into our 3rd 10 minute session. Waiting for your response. Thank you.