Hi Dear, Understanding your concern. As per your query you are suffering from hives around suprasternal notch (jugular notch) which seems to be due to external stimuli such as environmental factors, cosmetic product or side effects of any medicine, food product. It is very important to find out what exactly causing hives or what factor is responsible for their occurrence, because treatment depends upon the causative factor. As such hives are harmless but when they start interfering in vital activities of life like breathing difficulty in your case then the condition become a kind of medical emergency . So i would suggest you to consult allergy specialist for proper diagnosis Doctor may prescribe other steroid cream, anti inflammatory drug or drugs that can suppress immune system. Apply cold compresses to body for itchiness and redness. Hope your concern has been resolved. Best Wishes, Dr. Harry Maheshwari